About the firm

Sustainable Financial Planning, LLC ("SFP") is an Ohio Registered Investment Advisor, based in Cincinnati. SFP provides financial planning and investment advice on a fee-only basis. Fees for our fixed price services are based on level of effort and quoted in advance;  we do not charge based on a percentage of your net worth or push an ongoing monthly retainer. Pay for the help you want, when you want it.

As an independent fee-only firm, SFP accepts no commissions or compensation from third-parties, rather we work solely on behalf of our clients. We've been fiduciaries since day one. Our independence and plan-first mindset allows us to work with clients to find the best solutions, we're not beholden to any one firm's list of preferred products or solutions. 

Many people find financial decisions daunting, we help clients assess their situation, demystify their options and navigate a course toward their goals, attaining peace of mind along the way. Our work mixes equal parts asking and listening with planning and coaching. 

About Brian Mahany, CFP®

Brian Mahany is a CERTIFIED FINANCIAL PLANNER™ professional and the founder and principal of Sustainable Financial Planning, LLC.

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Building on a life long interest in economics and finance, Brian completed Boston University’s Financial Planning Certificate Program in 2008 in preparation for a second career. In March of 2009, Brian passed the rigorous two-day CFP® Certification Examination on his first attempt, and subsequently passed the Series 65 Uniform Investment Adviser Law Exam while forming Sustainable Financial Planning, LLC.  

Brian is a proud member of The Garrett Planning Network, an international network of fee-only financial advisors dedicated to providing independent, objective financial advice to people from all walks of life. His network affiliation allows access to the collective wisdom of hundreds of advisors; best practices are widely shared and second opinions freely offered by fellow members.

In his early years after graduating from Cornell College with a BA in Economics, Brian spent time hiking the Northern Rocky Mountains while working and living in Yellowstone National Park, cooked at the summer home of the Chicago Symphony Orchestra, and dabbled in philosophy studies at the University of Chicago’s Graham School.

Prior to launching SFP, Brian spent over 15 years managing a pair of closely-held Chicago-based boutique technology consulting firms providing strategic planning services to a global client base. He honed his analytical and communication skills on dozens of large scale technology planning projects. 

Born in Chicago, Brian hails from a long line of Cincinnatians. Brian enjoys time in the wilderness, long walks, sturdy bikes, live music, and a host of other activities with his wife, Michelle. 

Fiduciary Pledge

We embrace the true spirit of the fiduciary standard and strive to serve the client’s best interest in everything we do.

Specifically, we pledge to:

  • Adhere to the CFP® Code of Ethics and NAPFA’s Code of Ethics,
  • Put the client’s best interest first,
  • Avoid conflicts of interest, including commissions and referral fees,
  • Offer plain english disclosure concerning our practice, experience, and compensation,
  • Provide competent advice and caring support - we do not sell products,
  • Utilize a disciplined, objective approach.

See our Code of Ethics